People round the world target three major search engine Google, Yahoo and MSN. The main idea is to drive in maximum traffic through these Search Engines. But how do you actually get to rank on all the three.
The page should be properly structured along with quality content. By quality content I mean content which should be unique and should contain targeted keywords distributes according to the need of the page. But this does not mean that you should start spamming the page with keyword spamming.
The navigation of the page should be user friendly with no flashy images or javascript buttons. And even if they are used then it should be kept in mind that the noscript tag should be used for search engine bots to crawl the links.
The images should have proper Alt Attributes to explain the image and not just put in long list of keywords to fool the Search Engines. Remember that Search Engine are smarter.
Build quality links to you pages. This will help gain trust in the eyes of the Search Engines. Links build on the basis of quality content or editorial links stands out. Otherwise you deal with link farms and link building partners and get banned by Search Engines in the near future.
Make sure that your site is submitted to quality directories. By quality directories I mean quality and they are very few. Do not submit to directories that ask for a reciprocal link back. Also, make sure you learn the pros and cons before submitting to a particular category.
Now to sum up the main points that affect the Search Engines I have listed them down in point wise to make a better understanding.
On Page Optimization
Title Tag – Should be compact and should only contain targeted keywords. It is one of the main criteria’s so should be handles effectively. Do not try to spam the page title with lots of keywords or repetitive keywords. You should always try to limit your keywords in the title to less than three.
Meta Description – Another important tag that helps search engines to denote the content of the page.
Meta Keywords – This should actually contain the targeted keywords and the keywords used in the page. Should not be huge list of keywords or occurrence of keywords. Remember GOOGLE, google, GoOgLe all them gives the same result. Try it out at Google.
Heading Tag – It is equally important as rest of the tags. Should be considered as the heading of the content and should be generated down the order.
Image Alt Attribute – Provide this tag for each of the image used in the site. This should depict the content of the image.
Off Page Optimization
Link Building – As discussed by Matt Cuts. Editorial links are always preferred. But quality links gathered through unique content on the site is also favorable.
Anchor Text – Anchor Text is another very important factor. The anchor text should be very well chalked out according to the need of the optimization plan.
Page Targeting – It is always considered to be of utmost importance that you should try to target two to maximum three keywords per page. This way you can target most keywords to your site rather than targeting 10 keywords per page.
Enet Technologies provide Search Engine Optimization and Website Design Services
Sunday, December 16, 2007
Thursday, December 6, 2007
Yahoo Search Supports X-Robots-Tags
Webmaster life got a little easier as Yahoo Search, in the midst of some updates to the engine, added page level exclusion tags to what it can handle.
When we first heard the news about X-Robots, we thought Chris Claremont might be writing a Sentinels as superheroes title for Marvel.
Our discussion of possible pencilers was cut short by the realization these were X-Robots-Tags, which webmasters can serve up to Yahoo's crawlers. These directives allow the site publisher improved control at the page level of how content become indexed when Yahoo's Slurp comes calling.
Sharad Verma posted samples of these on the Yahoo Search blog:
To take advantage of this feature, simply add the following page level tags to the X-Robots-Tag directive in the HTTP Header. Here are a few examples:
X-Robots-Tag: NOINDEX -- If you don't want to show the URL in the Yahoo! Search results.
Note: We'll still need to crawl the page to see and apply the tag, so if you don't wish to have the page crawled, use robots disallow on robots.txt.
X-Robots-Tag: NOARCHIVE -- If you don't want to display cache link in the search results page.
X-Robots-Tag: NOSNIPPET -- If you don't want to display summary in the search results page.
X-Robots-Tag: NOFOLLOW -- If you don't want Yahoo! to crawl links in the page.
A trip to conferences like SES Chicago or PubCon would not be complete if a search site wasn't doing some updating at the time. Here's what Yahoo has going on:
Along with this change, we'll be rolling out additional changes to our crawling, indexing and ranking algorithms over the next few days. We expect the update will be completed early next week, but you may see some changes in ranking as well as some shuffling of the pages in the index during this process.
When we first heard the news about X-Robots, we thought Chris Claremont might be writing a Sentinels as superheroes title for Marvel.
Our discussion of possible pencilers was cut short by the realization these were X-Robots-Tags, which webmasters can serve up to Yahoo's crawlers. These directives allow the site publisher improved control at the page level of how content become indexed when Yahoo's Slurp comes calling.
Sharad Verma posted samples of these on the Yahoo Search blog:
To take advantage of this feature, simply add the following page level tags to the X-Robots-Tag directive in the HTTP Header. Here are a few examples:
X-Robots-Tag: NOINDEX -- If you don't want to show the URL in the Yahoo! Search results.
Note: We'll still need to crawl the page to see and apply the tag, so if you don't wish to have the page crawled, use robots disallow on robots.txt.
X-Robots-Tag: NOARCHIVE -- If you don't want to display cache link in the search results page.
X-Robots-Tag: NOSNIPPET -- If you don't want to display summary in the search results page.
X-Robots-Tag: NOFOLLOW -- If you don't want Yahoo! to crawl links in the page.
A trip to conferences like SES Chicago or PubCon would not be complete if a search site wasn't doing some updating at the time. Here's what Yahoo has going on:
Along with this change, we'll be rolling out additional changes to our crawling, indexing and ranking algorithms over the next few days. We expect the update will be completed early next week, but you may see some changes in ranking as well as some shuffling of the pages in the index during this process.
Tuesday, September 11, 2007
Search Engine Optimization And How To Use It
Search engine optimization, or SEO, is a means of designing a website, and its individual pages, so that you meet the requirements of a mathematical equation called an algorithm that is design to apply statistical analysis to determine how it relates to the search terms used by the search engine customers.
That is a long sentence, so let us look at the various elements that it contains. First designing a website. There is more to designing a website than making it pretty, and unfortunately there are a lot of website designers who do not appear to understand that. Before you can even start on design a site, you have to consider what the purpose of the website is. Usually to provide information to visitors on the search term that they use to reach you.
Web Pages Should Load Quickly for Search engine optimization
When you click to visit a website what do you want to happen? Do you want to see lovely flash graphics that take several minutes (or seem to) to load up, or do you want to be taken immediately to the home page. We both know the answer yet they still insist on the fancy stuff. That is ego, not practical web design.
Once you actually manage to get onto the home page, do you want some good information and easy navigation to well explained web pages, or do you want loads of graphics, pictures and nothing but line after line of adverts with some links to other pages on the site that you have to search for? We also both know the answer to that, but how often do you see pages full of adverts and graphics and little else? These pages are designed by self-professed SEO experts!
I recently had one of my customers ask to me run my eye over her home page that she had just had revamped by a professional developer but seemed not have been listed in Google. Because I look after my customers I agreed to do so free of charge, and do you know what I found? A web page that the spiders would have left the second they visited because the first text they would find would be line upon line of navigation away from the home page. When I checked the target pages, guess what? Same thing. The spiders would have been running round in circles, seeing nothing. Also no worth while titles and no headings except one in a H2 tag ? no H1 tags at all.
Nobody can Guarantee a Google Position
All that from a ?professional web developer?!! What do you need to be a professional these days? Don?t get me wrong, there are some good ones, though please take a piece of advice from me. Don?t hire anybody that has to pay for advertising. If they can?t get their own website into the top 10 for their main keyword, then how can they be qualified to do it for you? Forget the promises and guarantees. I can get anybody?s website into the top 10: even to number 1! All I need do is find a unique keyword or phrase that nobody is using, such as ?Top website developers in Blaenavon South Wales?. I have checked that and nobody is using it! The only problem is that neither will any Google customers use it. Nobody can guarantee a Google listing position.
Incidentally, search engine customers are those that use them to find information that they are seeking. They are not advertisers on Google or people that use any of the Google services other that the search engine itself.
Keyword Density is a Thing of the Past
All SEO experts can get you in the top 10, but not for any keywords worth having. You are better doing it yourself. All you need worry about are having your keyword as part of your title (not all of it) and in TITLE tags, and use your page keyword in H1 tags as the main heading. Use it again as part of an H2 sub-heading. Use your keyword once in the first 100 characters and again in the last paragraph. Once more for every 500 words and that will do. Forget 1% -3% keyword density. Use lots of related text, but be careful of synonyms because few word mean exactly the same as others. Make sure that you make it clear in what context you are using a particular word.
Write naturally about your topic and you will be fine. Make sure that the spiders see your page title first, then the heading next. That will tell them what the most important text on your page is, and hence the topic of the page. The sub-headings will reinforce that, but only if they are in H2 ? H3 tags. Forget anything more than H3.
The spiders should come across links leading from your page until it has read all your text. The lead t to where you want it do next. Attach a lead to it and guide it through your website, page by page, and avoid leading it from page to page haphazardly before it has seen the content on each page. Any website designed like the one I described at the beginning, with nothing but links at the start of every page, will be lucky to be listed at all unless it has hundreds of thousands of links coming into it.
Page Rank Might Lose its Influence
However, Google appear to be reconsidering how it views links, and perhaps web page content will be viewed as it should be ? as more important than incoming links that can be contrived artificially. Follow my advice and do your own SEO. It is as easy as I have described. If you fail to get listed within two weeks you are doing something wrong, and then you might need help, but make sure you get help from somebody who wants to help you and not simply boost his or her ego.
There is more to search engine optimization than flashy pages. Spiders see in black and white, and are impatient creatures, so don?t lead them a merry dance. Be obvious, tell them what your page is about and let them read your content before sending them on to the next page.
SEO is about being honest with your visitors and giving them information that is as relevant to your subject as you possibly can, but also using common sense. Look at your home page, and consider what you want to be the most important parts of it. Then think where you would want your visitors eyes to go on your page to be given the best information. You can use HTML to make sure that the search engines crawl your page exactly that way.
Do Not Confuse Your Spiders
You can lead spiders from paragraph to paragraph. Table to table, link to link. Keep in mind that if a spider follows a link it will start crawling the page you sent it to and only come back if you allow it to: i.e. provide another link back to your home page. Theoretically you could send it back and forth the between two pages in an unbreakable loop!
That is the ?website design? part, leaving algorithms, statistical analysis and search terms still to cover. These will have to be the subject of another article!
If you want to learn more about search engine optimization, check out Pete?s website here: http://www.improved-search-engine-rank.com where he offers a free 7-Part SEO course to help you improve your search engine listing, and also offers advice on getting rapid listings in the top search engines.
That is a long sentence, so let us look at the various elements that it contains. First designing a website. There is more to designing a website than making it pretty, and unfortunately there are a lot of website designers who do not appear to understand that. Before you can even start on design a site, you have to consider what the purpose of the website is. Usually to provide information to visitors on the search term that they use to reach you.
Web Pages Should Load Quickly for Search engine optimization
When you click to visit a website what do you want to happen? Do you want to see lovely flash graphics that take several minutes (or seem to) to load up, or do you want to be taken immediately to the home page. We both know the answer yet they still insist on the fancy stuff. That is ego, not practical web design.
Once you actually manage to get onto the home page, do you want some good information and easy navigation to well explained web pages, or do you want loads of graphics, pictures and nothing but line after line of adverts with some links to other pages on the site that you have to search for? We also both know the answer to that, but how often do you see pages full of adverts and graphics and little else? These pages are designed by self-professed SEO experts!
I recently had one of my customers ask to me run my eye over her home page that she had just had revamped by a professional developer but seemed not have been listed in Google. Because I look after my customers I agreed to do so free of charge, and do you know what I found? A web page that the spiders would have left the second they visited because the first text they would find would be line upon line of navigation away from the home page. When I checked the target pages, guess what? Same thing. The spiders would have been running round in circles, seeing nothing. Also no worth while titles and no headings except one in a H2 tag ? no H1 tags at all.
Nobody can Guarantee a Google Position
All that from a ?professional web developer?!! What do you need to be a professional these days? Don?t get me wrong, there are some good ones, though please take a piece of advice from me. Don?t hire anybody that has to pay for advertising. If they can?t get their own website into the top 10 for their main keyword, then how can they be qualified to do it for you? Forget the promises and guarantees. I can get anybody?s website into the top 10: even to number 1! All I need do is find a unique keyword or phrase that nobody is using, such as ?Top website developers in Blaenavon South Wales?. I have checked that and nobody is using it! The only problem is that neither will any Google customers use it. Nobody can guarantee a Google listing position.
Incidentally, search engine customers are those that use them to find information that they are seeking. They are not advertisers on Google or people that use any of the Google services other that the search engine itself.
Keyword Density is a Thing of the Past
All SEO experts can get you in the top 10, but not for any keywords worth having. You are better doing it yourself. All you need worry about are having your keyword as part of your title (not all of it) and in TITLE tags, and use your page keyword in H1 tags as the main heading. Use it again as part of an H2 sub-heading. Use your keyword once in the first 100 characters and again in the last paragraph. Once more for every 500 words and that will do. Forget 1% -3% keyword density. Use lots of related text, but be careful of synonyms because few word mean exactly the same as others. Make sure that you make it clear in what context you are using a particular word.
Write naturally about your topic and you will be fine. Make sure that the spiders see your page title first, then the heading next. That will tell them what the most important text on your page is, and hence the topic of the page. The sub-headings will reinforce that, but only if they are in H2 ? H3 tags. Forget anything more than H3.
The spiders should come across links leading from your page until it has read all your text. The lead t to where you want it do next. Attach a lead to it and guide it through your website, page by page, and avoid leading it from page to page haphazardly before it has seen the content on each page. Any website designed like the one I described at the beginning, with nothing but links at the start of every page, will be lucky to be listed at all unless it has hundreds of thousands of links coming into it.
Page Rank Might Lose its Influence
However, Google appear to be reconsidering how it views links, and perhaps web page content will be viewed as it should be ? as more important than incoming links that can be contrived artificially. Follow my advice and do your own SEO. It is as easy as I have described. If you fail to get listed within two weeks you are doing something wrong, and then you might need help, but make sure you get help from somebody who wants to help you and not simply boost his or her ego.
There is more to search engine optimization than flashy pages. Spiders see in black and white, and are impatient creatures, so don?t lead them a merry dance. Be obvious, tell them what your page is about and let them read your content before sending them on to the next page.
SEO is about being honest with your visitors and giving them information that is as relevant to your subject as you possibly can, but also using common sense. Look at your home page, and consider what you want to be the most important parts of it. Then think where you would want your visitors eyes to go on your page to be given the best information. You can use HTML to make sure that the search engines crawl your page exactly that way.
Do Not Confuse Your Spiders
You can lead spiders from paragraph to paragraph. Table to table, link to link. Keep in mind that if a spider follows a link it will start crawling the page you sent it to and only come back if you allow it to: i.e. provide another link back to your home page. Theoretically you could send it back and forth the between two pages in an unbreakable loop!
That is the ?website design? part, leaving algorithms, statistical analysis and search terms still to cover. These will have to be the subject of another article!
If you want to learn more about search engine optimization, check out Pete?s website here: http://www.improved-search-engine-rank.com where he offers a free 7-Part SEO course to help you improve your search engine listing, and also offers advice on getting rapid listings in the top search engines.
Wednesday, September 5, 2007
Deployment Of The Search Engine Optimization
Every day, more and more sites are striving to optimize their rankings in search engines. As the Internet marketing business is a highly competitive one, the business professionals have to equip with the proper knowledge and the tools to make your site stand out above the rest.
Presently, for most of the internet surfers Search engine is no more an unidentified phrase. Search engines are the most convenient and the easiest tool for retrieving information from the World Wide Web. Nearly every internet users take search engines as their primary source of searching information. Search engine index consists, millions of web pages containing a wide-range of subject matters and encompassing numerous advanced search criterion. Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is an indicator of a sites success in Search Engine Optimization. You will get a higher ratio of being clicked on when you rank high in the search engines. The more traffic for your site, the more business and income it will produce.
While internet marketing Service reveals, SEO is utilizing tools and methods in making the webmasters? site top ranking in the results of search engines. Getting indexed in the first page and better yet in the top half of the page will ensure that the site will generate public awareness of the webmaster site's existence and subsequently generate more traffic that could lead to potential income and business.
The basic rules of how SEO is applied to a website can be broken down into two parts. One of them is the online activities. In which the webmasters should take care of the HTML tags, titles content, and keyword density in the web page content. The web master should imply that the internal link for navigating the various other pages of the website.
Reciprocal link buildings, linking with the other websites for the affiliated marketing are considered to be off line work for the web master to promote his web site.
Most of the time people fall in dilemma with the Search Engine Optimization and the online directory submission services. In the organic search result, Search engine result page drive the traffic to the website. On the other hand the organic directories have been dealing with the same thing. The traffic generation rate is bit lesser than that of the Search Engine like the Google, Yahoo and MSN do for the web masters.
There are dozens of ways to run a successful internet marketing service http://www.mybusinesstoday.net than you know. Discover the secrets to local http://www.dwenterprise.com/about-dwe.html discount florida internet marketing today.
Presently, for most of the internet surfers Search engine is no more an unidentified phrase. Search engines are the most convenient and the easiest tool for retrieving information from the World Wide Web. Nearly every internet users take search engines as their primary source of searching information. Search engine index consists, millions of web pages containing a wide-range of subject matters and encompassing numerous advanced search criterion. Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is an indicator of a sites success in Search Engine Optimization. You will get a higher ratio of being clicked on when you rank high in the search engines. The more traffic for your site, the more business and income it will produce.
While internet marketing Service reveals, SEO is utilizing tools and methods in making the webmasters? site top ranking in the results of search engines. Getting indexed in the first page and better yet in the top half of the page will ensure that the site will generate public awareness of the webmaster site's existence and subsequently generate more traffic that could lead to potential income and business.
The basic rules of how SEO is applied to a website can be broken down into two parts. One of them is the online activities. In which the webmasters should take care of the HTML tags, titles content, and keyword density in the web page content. The web master should imply that the internal link for navigating the various other pages of the website.
Reciprocal link buildings, linking with the other websites for the affiliated marketing are considered to be off line work for the web master to promote his web site.
Most of the time people fall in dilemma with the Search Engine Optimization and the online directory submission services. In the organic search result, Search engine result page drive the traffic to the website. On the other hand the organic directories have been dealing with the same thing. The traffic generation rate is bit lesser than that of the Search Engine like the Google, Yahoo and MSN do for the web masters.
There are dozens of ways to run a successful internet marketing service http://www.mybusinesstoday.net than you know. Discover the secrets to local http://www.dwenterprise.com/about-dwe.html discount florida internet marketing today.
Tuesday, September 4, 2007
Gets Your Site Noticed By The Search Engines
Writing content that is good for both people and search engines is an absolute essential to making your site a powerhouse.
Any less than 1% is bad and will make it harder for your site to get listed on search engines; any more than 4% makes your site look like spam.
You may have a new website you want to get indexed with the various search engines at the soonest possible time.
Content that kept their readers coming back for more, that kept search engines happy, and that sold their products for them.
The best way to increase the web traffic is to include the website in the major search engines.
If you want to make your site popular you need to hook up with good search engines.
Web traffic has certain problems like sometimes when a page of a website is recently updated it is not immediately found on search engines.
The best way to increase the web traffic is to include them in the major search engines.
Not only could you receive organic search visitors to your site but to receive more sales leads, you could advertise in the sponsored results of search engines.
Search engines love new content and they come back more often to your site if your site is updated often.
Adding regular content to your website has two advantages: it pulls new visitors who might have your RSS feeds published on their sites, and it also pulls search engines.
Errors should be checked as these errors can prohibit or stop the search engines to work properly and so the search engine bots are unutilized or useless, thus making the whole process of SEO worthless.
Gambling and adult sites tend to spam a lot so search engines may be penalizing whole servers that house these sites.
Certain search engines may penalize sites that are on a server with red flag sites like gambling, spam sites, adult, etc.
Please be cautious though heavy interlinking between sites on the same i.p. address may get you dinged by search engines.
Before you begin to submit your website to search engines ensure your websites are thoroughly designed to the professional quality using the right key words, good graphics and pictures and the relevant content.
Beware of companies that promise automatic submission of your website to hundreds of search engines which are but only false promises.
A sure-shot way to manage SEO research for all search engines at tandem.
Yahoo SEO Nuances Majority of SEO work is done keeping the Google frame in mind, but it would be stupidity to ignore other search engines like Yahoo! that take in a major share too.
So if you want to increase the Web traffic you need to include the web site in Web Directories or Search Engines.
There are some Web traffic which comes from unpaid list in the search engines.
Thus placing your website on search engines is important for the web traffic to increase.
While dealing with We traffic one should find out if his web page is listed in the search engines.
Web traffic can be increased by placing a site in search engines and purchasing of advertising.
Search engines love fresh, dynamic content, so feeds are ideal.
In the past, search engines were unable to read feeds, but software is now available to translate them into live links the engines can see (check out TrafficBoosterProV2.com).
Utilize this principle to help convert more of your website visits into purchases and repeat visits from your customers and the search engines.
You want to avoid the "been there, done that, next" response on the part of your website visitors as well as the search engines.
Remember, the content must be relevant and useful to your visitor and distinguishable to the search engines without over doing it.
The search engines like naturally occurring organic use of keywords and phrases.
In simple terms, the search engines will catalog and index the pages on your site for commonly mentioned words and phrases.
This is how the search engines are designed to work.
Websites that offer fresh, constantly updated, relevant information optimized for key words usually rank high with the search engines.
Keeping your content fresh will get the continued attention of the search engines. TrafficBoosterPRoV2.com does that by using RSS feeds.
When applied properly, your articles will place well in the search engines because your articles are considered relevant to search inquiries.
Search Engines use spiders to index all your websites.
Basically, there are two types of search engines that do these things for you.
Hence it is better to know how these search engines actually work and how they present information to the customer starting a search.
Search engines are one of the first locations that bring your websites to the notice of the prospective customers.
You can search for any affiliate marketing tools on popular search engines.
It helps the web-crawlers identify every single necessary page within a short span of time and with ease, a basic feature that search engines applaud.
SEO is the art of making your web content easily available and marketed through the search engines.
Search engines only guide us our choicest of destinations and the plethora of information that the net has to offer.
It is a fact that without the usage of search engines, the vast resources of internet and all its treasures would only but remain a mirage.
Website Keyword Suggestion-Maker This tool helps you determine the theme of your website and then suggests you rich keywords that are SEO-friendly and a hit at the search engines.
Backlink Constructor This tool helps you in building an army of backlinks to your web site simply by searching the warranted key phrases like "add link" etc. with the help of search engines and then uses them to strengthen your web page or site.
Blogs that are hosted on your site (by using a program like WordPress) can help your site achieve a higher ranking in search engines.
Updated content keeps the search engines coming back to index your site.
Search engine optimization - SEO - is the process that gets your site noticed by the search engines; SEO helps you to get above the fold when prospective customers look for information.
When a prospective customer searches for a topic, the search engines will - in a fraction of a second - sort through all of their indexed pages to find those that are most niche.
James Saunders is the owner of http://TrafficBoosterPro.com
Search Engine Optimization Company
Any less than 1% is bad and will make it harder for your site to get listed on search engines; any more than 4% makes your site look like spam.
You may have a new website you want to get indexed with the various search engines at the soonest possible time.
Content that kept their readers coming back for more, that kept search engines happy, and that sold their products for them.
The best way to increase the web traffic is to include the website in the major search engines.
If you want to make your site popular you need to hook up with good search engines.
Web traffic has certain problems like sometimes when a page of a website is recently updated it is not immediately found on search engines.
The best way to increase the web traffic is to include them in the major search engines.
Not only could you receive organic search visitors to your site but to receive more sales leads, you could advertise in the sponsored results of search engines.
Search engines love new content and they come back more often to your site if your site is updated often.
Adding regular content to your website has two advantages: it pulls new visitors who might have your RSS feeds published on their sites, and it also pulls search engines.
Errors should be checked as these errors can prohibit or stop the search engines to work properly and so the search engine bots are unutilized or useless, thus making the whole process of SEO worthless.
Gambling and adult sites tend to spam a lot so search engines may be penalizing whole servers that house these sites.
Certain search engines may penalize sites that are on a server with red flag sites like gambling, spam sites, adult, etc.
Please be cautious though heavy interlinking between sites on the same i.p. address may get you dinged by search engines.
Before you begin to submit your website to search engines ensure your websites are thoroughly designed to the professional quality using the right key words, good graphics and pictures and the relevant content.
Beware of companies that promise automatic submission of your website to hundreds of search engines which are but only false promises.
A sure-shot way to manage SEO research for all search engines at tandem.
Yahoo SEO Nuances Majority of SEO work is done keeping the Google frame in mind, but it would be stupidity to ignore other search engines like Yahoo! that take in a major share too.
So if you want to increase the Web traffic you need to include the web site in Web Directories or Search Engines.
There are some Web traffic which comes from unpaid list in the search engines.
Thus placing your website on search engines is important for the web traffic to increase.
While dealing with We traffic one should find out if his web page is listed in the search engines.
Web traffic can be increased by placing a site in search engines and purchasing of advertising.
Search engines love fresh, dynamic content, so feeds are ideal.
In the past, search engines were unable to read feeds, but software is now available to translate them into live links the engines can see (check out TrafficBoosterProV2.com).
Utilize this principle to help convert more of your website visits into purchases and repeat visits from your customers and the search engines.
You want to avoid the "been there, done that, next" response on the part of your website visitors as well as the search engines.
Remember, the content must be relevant and useful to your visitor and distinguishable to the search engines without over doing it.
The search engines like naturally occurring organic use of keywords and phrases.
In simple terms, the search engines will catalog and index the pages on your site for commonly mentioned words and phrases.
This is how the search engines are designed to work.
Websites that offer fresh, constantly updated, relevant information optimized for key words usually rank high with the search engines.
Keeping your content fresh will get the continued attention of the search engines. TrafficBoosterPRoV2.com does that by using RSS feeds.
When applied properly, your articles will place well in the search engines because your articles are considered relevant to search inquiries.
Search Engines use spiders to index all your websites.
Basically, there are two types of search engines that do these things for you.
Hence it is better to know how these search engines actually work and how they present information to the customer starting a search.
Search engines are one of the first locations that bring your websites to the notice of the prospective customers.
You can search for any affiliate marketing tools on popular search engines.
It helps the web-crawlers identify every single necessary page within a short span of time and with ease, a basic feature that search engines applaud.
SEO is the art of making your web content easily available and marketed through the search engines.
Search engines only guide us our choicest of destinations and the plethora of information that the net has to offer.
It is a fact that without the usage of search engines, the vast resources of internet and all its treasures would only but remain a mirage.
Website Keyword Suggestion-Maker This tool helps you determine the theme of your website and then suggests you rich keywords that are SEO-friendly and a hit at the search engines.
Backlink Constructor This tool helps you in building an army of backlinks to your web site simply by searching the warranted key phrases like "add link" etc. with the help of search engines and then uses them to strengthen your web page or site.
Blogs that are hosted on your site (by using a program like WordPress) can help your site achieve a higher ranking in search engines.
Updated content keeps the search engines coming back to index your site.
Search engine optimization - SEO - is the process that gets your site noticed by the search engines; SEO helps you to get above the fold when prospective customers look for information.
When a prospective customer searches for a topic, the search engines will - in a fraction of a second - sort through all of their indexed pages to find those that are most niche.
James Saunders is the owner of http://TrafficBoosterPro.com
Search Engine Optimization Company
Friday, August 31, 2007
Investing in Pay Per Click Marketing or Search Engine Optimization
by Scott Buresh
Medium Blue Search Engine Marketing
Atlanta, Georgia United States
As click costs rise, many companies who are already investing in active pay per click marketing campaigns are looking toward hiring a search engine optimization company to supplement their marketing portfolio in order to increase their exposure and reduce their advertising spend. In some cases, frustrated by click fraud and increasing click costs, marketers are using search engine optimization to completely replace pay per click marketing. However, these companies will often try to evaluate search engine optimization using the same methodology that they had used for pay per click - by figuring out the cost per click.
In almost every case, a campaign created by a reputable search engine optimization company will eventually garner lower per click costs than pay per click marketing for any industry. Yet using cost per click to compare the effectiveness of these two separate disciplines is comparing apples to, well, anything other than apples. The crucial difference between these two approaches is that pay per click marketing is more of an advertising investment, while search engine optimization is more appropriately likened to an investment in infrastructure. While both have their merits in terms of increasing a company's online exposure, it is important to understand the differences in the respective investments and to determine why cost per click is not a fair indicator of the performance of a search engine optimization company.
Pay Per Click Marketing
Advertising investments of all kinds, from billboards to print ads to television spots to pay per click marketing, all share a common trait. They exist in the public eye for as long as a company is willing to pay for them. Stop paying, and they disappear. True, a print ad may continue to exist for a while after it runs (until the newspaper or magazine gets recycled, at least), and a television spot may get attention if it wins any awards (or winds up on YouTube). But a pay per click marketing campaign will simply vanish as soon as the budget is cut. This means that when a company reduces its advertising spend in this arena, it loses all of its exposure immediately.
What does this really mean? Well, for one, it means that figuring out the average per click costs of a pay per click marketing campaign makes sense because everything happens in real time. A pay per click campaign will begin nearly instantly after a company signs up and pays, and it will vanish just as quickly when the company ceases payment. In other words, there is a clear delineation of when a campaign begins and when it ends.
This delineation is important, because it excludes many other potential factors that muddy the waters when you try to apply this same ROI analysis to a campaign created by a search engine optimization company.
Search Engine Optimization
As said previously, utilizing a search engine optimization company can be likened to making an investment in the infrastructure of a business rather than an investment in advertising. This is because with search engine optimization, there is no clear delineation of where the benefit from the campaign ends. If a business stops paying its search engine optimization company at any point after the campaign has been launched (presuming they have hired a decent search engine optimization company), there will continue to be results from that campaign for an extended period of time, usually many months or even years.
Of course, it is not recommended that any business actually quit an ongoing SEO campaign because a good search engine optimization company will always be expanding and honing that campaign over time to make it more successful over the long term. However, budgets get revisited and revised. Decision makers can change. And if the budget for SEO does get cut, a business will continue to see results for long after. How, then, can you determine value on a per-click basis? The simple answer is that you can't.
It should be noted that while maintaining ongoing results after payments have ceased is a big upside to search engine optimization, the inverse downside is that an effective campaign put in place by a search engine optimization company can take some time to implement, and the results may not appear for weeks or months. A search engine optimization campaign takes patience, effort, and, most of all, time. If a business needs its marketing campaign to be up and running immediately, pay per click marketing is going to be a better short term choice.
Conclusion
It is important to recognize the innate differences in pay per click campaigns and search engine optimization when trying to quantify results. A pay per click marketing campaign can have a definitive beginning and end, which makes cost per click a good way of determining ROI. Yet the results gained from hiring a search engine optimization company, although an SEO campaign can take much longer to implement, will outlast the results from a pay per click campaign if a business ever needs to cut spending. And this is where the notion of analyzing the effectiveness of a search engine optimization campaign on a cost per click basis breaks down.
©2007 Medium Blue Search Engine Marketing - All rights reserved.
Medium Blue Search Engine Marketing
Atlanta, Georgia United States
As click costs rise, many companies who are already investing in active pay per click marketing campaigns are looking toward hiring a search engine optimization company to supplement their marketing portfolio in order to increase their exposure and reduce their advertising spend. In some cases, frustrated by click fraud and increasing click costs, marketers are using search engine optimization to completely replace pay per click marketing. However, these companies will often try to evaluate search engine optimization using the same methodology that they had used for pay per click - by figuring out the cost per click.
In almost every case, a campaign created by a reputable search engine optimization company will eventually garner lower per click costs than pay per click marketing for any industry. Yet using cost per click to compare the effectiveness of these two separate disciplines is comparing apples to, well, anything other than apples. The crucial difference between these two approaches is that pay per click marketing is more of an advertising investment, while search engine optimization is more appropriately likened to an investment in infrastructure. While both have their merits in terms of increasing a company's online exposure, it is important to understand the differences in the respective investments and to determine why cost per click is not a fair indicator of the performance of a search engine optimization company.
Pay Per Click Marketing
Advertising investments of all kinds, from billboards to print ads to television spots to pay per click marketing, all share a common trait. They exist in the public eye for as long as a company is willing to pay for them. Stop paying, and they disappear. True, a print ad may continue to exist for a while after it runs (until the newspaper or magazine gets recycled, at least), and a television spot may get attention if it wins any awards (or winds up on YouTube). But a pay per click marketing campaign will simply vanish as soon as the budget is cut. This means that when a company reduces its advertising spend in this arena, it loses all of its exposure immediately.
What does this really mean? Well, for one, it means that figuring out the average per click costs of a pay per click marketing campaign makes sense because everything happens in real time. A pay per click campaign will begin nearly instantly after a company signs up and pays, and it will vanish just as quickly when the company ceases payment. In other words, there is a clear delineation of when a campaign begins and when it ends.
This delineation is important, because it excludes many other potential factors that muddy the waters when you try to apply this same ROI analysis to a campaign created by a search engine optimization company.
Search Engine Optimization
As said previously, utilizing a search engine optimization company can be likened to making an investment in the infrastructure of a business rather than an investment in advertising. This is because with search engine optimization, there is no clear delineation of where the benefit from the campaign ends. If a business stops paying its search engine optimization company at any point after the campaign has been launched (presuming they have hired a decent search engine optimization company), there will continue to be results from that campaign for an extended period of time, usually many months or even years.
Of course, it is not recommended that any business actually quit an ongoing SEO campaign because a good search engine optimization company will always be expanding and honing that campaign over time to make it more successful over the long term. However, budgets get revisited and revised. Decision makers can change. And if the budget for SEO does get cut, a business will continue to see results for long after. How, then, can you determine value on a per-click basis? The simple answer is that you can't.
It should be noted that while maintaining ongoing results after payments have ceased is a big upside to search engine optimization, the inverse downside is that an effective campaign put in place by a search engine optimization company can take some time to implement, and the results may not appear for weeks or months. A search engine optimization campaign takes patience, effort, and, most of all, time. If a business needs its marketing campaign to be up and running immediately, pay per click marketing is going to be a better short term choice.
Conclusion
It is important to recognize the innate differences in pay per click campaigns and search engine optimization when trying to quantify results. A pay per click marketing campaign can have a definitive beginning and end, which makes cost per click a good way of determining ROI. Yet the results gained from hiring a search engine optimization company, although an SEO campaign can take much longer to implement, will outlast the results from a pay per click campaign if a business ever needs to cut spending. And this is where the notion of analyzing the effectiveness of a search engine optimization campaign on a cost per click basis breaks down.
©2007 Medium Blue Search Engine Marketing - All rights reserved.
Wednesday, August 29, 2007
Do it yourself Search Engine Optimization
By: Junaid Ashraf
Search engine optimization and web design have become activities that are very popular and accessible to regular people. There is a lot of information available on the web for those eager to get their teeth into it. Basically, if you've got plenty of time on your hands and have a fairly good knowledge of how the Internet works, you could learn to do it all yourself. However, the learning process is a time consuming one and it would mean deterring yourself from day to day aspects of your business which require your attention.
There are millions of websites on the internet for different topics and it’s difficult to find one. The best way to finding desire site to using search engines, but the search engine may result more than 100000’s of websites. Websites with high ranking are listed in first few pages. Well, how would you make your website listed as high as possible in the result results?
In order to achieve this you need to work on Search engine optimization. Search engine optimization is as complex as traditional marketing. It's applied to a completely different medium, the online one. Even professional companies sometimes offer only some SEO services instead of the whole package.
We have gathered some important tips to make it ease and help you to understand the process involved.
Site Page Naming for Search Engine Optimization
Page names are important! Relevant pages should be named after their primary keyword phrase.
Site File Names Analysis for Search Engine Optimization
Like the directory structure, file names play an equally important role. All file names should contain primary keywords or keyword phrases.
Web Page Title for Search Engine Optimization
The title tag of your page is the single most important factor to be considered when optimizing your web page for the search engines. It is because most engines & directories place a high level of importance on keywords that are found in your title tag.
Meta Tags for Search Engine Optimization
Meta elements provide information about a given webpage, most often to help search engines categorize them correctly, and are inserted into the HTML code in the format illustrated above, but are not visible to a user looking at the site.
Meta tags are one of the most important elements of a web page when a search engine indexes it. This was originally created to help search engines find out important information about your page that they might have had difficulty determining otherwise. For Example, related keywords or a description of the page itself.
A search engine to display a short description of what your web page contains very often uses the description Meta tag. Some search engines look at the keywords entered into the keywords meta tag and will use this to display your page in the search results if it is one of the words used in the search criteria.
Web Page Copywriting
Like a Meta and Title tags, the content of your page is an important element in the search engine optimization process. The page copy being the actual, visible main content of the page should be presented and arranged in a logical and visually pleasing manner.
1. For the best results each page you submit should contain at least 200 words.
2. Include all keywords and arrange them in logical and readable manner.
3. More interlinking of keywords throughout the website.
Site Navigation for Search Engine Optimization
Is your site’s navigation search engine friendly? Search engines require simple text based navigation in order to correctly spider your website. Java Script based navigation only, results in an incomplete index of your website. Some important suggestions for site navigation:
1. Avoid using flash at main page.
2. Addition of keyword related text based navigation should be added to the bottom of all pages.
3. Using Sitemap
4. Avoid using image based navigation
Image ‘alt’ Attribute for Search Engine Optimization
Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.
1. Do not use more than 2-3 keywords per page
2. Describe the image and don’t just list the keywords.
Link Popularity
Link popularity is how many other websites are pointing to your website. If you have 199 Web pages pointing to your domain, then your link popularity is 199. Link popularity varies because each engine indexes the web differently. Ideally you would want a minimum of several hundred links per search engine, back to your website; but actual figures depend on the number of links held by your competition.
About Author:
Junaid Ashraf is the SEO Manager in eNet Technologies – www.enettechnologies.com. Website Design and Search Engine Optimization Company.
Search engine optimization and web design have become activities that are very popular and accessible to regular people. There is a lot of information available on the web for those eager to get their teeth into it. Basically, if you've got plenty of time on your hands and have a fairly good knowledge of how the Internet works, you could learn to do it all yourself. However, the learning process is a time consuming one and it would mean deterring yourself from day to day aspects of your business which require your attention.
There are millions of websites on the internet for different topics and it’s difficult to find one. The best way to finding desire site to using search engines, but the search engine may result more than 100000’s of websites. Websites with high ranking are listed in first few pages. Well, how would you make your website listed as high as possible in the result results?
In order to achieve this you need to work on Search engine optimization. Search engine optimization is as complex as traditional marketing. It's applied to a completely different medium, the online one. Even professional companies sometimes offer only some SEO services instead of the whole package.
We have gathered some important tips to make it ease and help you to understand the process involved.
Site Page Naming for Search Engine Optimization
Page names are important! Relevant pages should be named after their primary keyword phrase.
Site File Names Analysis for Search Engine Optimization
Like the directory structure, file names play an equally important role. All file names should contain primary keywords or keyword phrases.
Web Page Title for Search Engine Optimization
The title tag of your page is the single most important factor to be considered when optimizing your web page for the search engines. It is because most engines & directories place a high level of importance on keywords that are found in your title tag.
Meta Tags for Search Engine Optimization
Meta elements provide information about a given webpage, most often to help search engines categorize them correctly, and are inserted into the HTML code in the format illustrated above, but are not visible to a user looking at the site.
Meta tags are one of the most important elements of a web page when a search engine indexes it. This was originally created to help search engines find out important information about your page that they might have had difficulty determining otherwise. For Example, related keywords or a description of the page itself.
A search engine to display a short description of what your web page contains very often uses the description Meta tag. Some search engines look at the keywords entered into the keywords meta tag and will use this to display your page in the search results if it is one of the words used in the search criteria.
Web Page Copywriting
Like a Meta and Title tags, the content of your page is an important element in the search engine optimization process. The page copy being the actual, visible main content of the page should be presented and arranged in a logical and visually pleasing manner.
1. For the best results each page you submit should contain at least 200 words.
2. Include all keywords and arrange them in logical and readable manner.
3. More interlinking of keywords throughout the website.
Site Navigation for Search Engine Optimization
Is your site’s navigation search engine friendly? Search engines require simple text based navigation in order to correctly spider your website. Java Script based navigation only, results in an incomplete index of your website. Some important suggestions for site navigation:
1. Avoid using flash at main page.
2. Addition of keyword related text based navigation should be added to the bottom of all pages.
3. Using Sitemap
4. Avoid using image based navigation
Image ‘alt’ Attribute for Search Engine Optimization
Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.
1. Do not use more than 2-3 keywords per page
2. Describe the image and don’t just list the keywords.
Link Popularity
Link popularity is how many other websites are pointing to your website. If you have 199 Web pages pointing to your domain, then your link popularity is 199. Link popularity varies because each engine indexes the web differently. Ideally you would want a minimum of several hundred links per search engine, back to your website; but actual figures depend on the number of links held by your competition.
About Author:
Junaid Ashraf is the SEO Manager in eNet Technologies – www.enettechnologies.com. Website Design and Search Engine Optimization Company.
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